Campaigns & Digital Marketing
Conceived and executed integrated campaigns across digital and physical channels — LinkedIn, email, web, and print including direct mail production & distribution
Direct mail campaign generated over CHF 200,000 in directly measurable revenue
Independently managed marketing budget; reported KPIs and performance to senior management
Brand & Corporate Identity
Led a complete luxury rebranding: new product names, revised CI/CD, catalogues, and brand guidelines
Developed go-to-market strategy for USA and MENA markets: positioning, market analysis, communication strategy
Website & SEO
Independently conceived, designed, and technically rebuilt the company website in Webflow including CMS architecture, custom interactions, and responsive layout
Comprehensive SEO optimisation — on-page, technical, and content strategy — resulting in +55% organic traffic
Content & Social Media
Built and executed LinkedIn strategy from scratch: +33% follower growth within 12 months
Editorial planning and content production across all digital channels — including photography direction, copywriting, and post design
Investor Relations & Presentations
Created and deployed pitch decks, sales materials, and product catalogues for investor meetings and acquisition conversations at decision-maker level